742 Main Avenue

Description

A retail store providing a fun, friendly, and relaxed environment and a distinctive collection of eclectic clothing for women, men and children, accessories, and gifts from around the world to the community of Durango at affordable prices. The owner travels to Southeast Asia to bring globally sourced merchandise that is not found at other boutiques in the area and to provide an affordable price point that provides a high profit margin. Operating for 33 years, the company is considered to be a Durango institution and a "must-see for tourists to browse and shop. The shop is considered "the place to shop" for gifts and clothing by many locals. They have been awarded 1st Place in The Readers' Choice awards by the Durango Herald as The Best Clothing Store for 10+ years. The owner is involved and supports many local community events and organizations. The business is located on historic Main Avenue in a highly visible and well trafficked location. It is run by one full time owner and 5-8 part time employees, and operates 7 days a week from 9am-9pm during the summer months and 9am-7pm during the winter.